- +12pp
Ad Recall lift, 2x higher than TikTok benchmark (Brand Lift Study)
- +8.9pp
Awareness lift, nearly 3x above benchmark (Brand Lift Study)
- +5.6pp
Purchase Intent lift, over 5x higher than benchmark (Brand Lift Study)
Magnum Utopia
Launching new ice cream flavors with TikTok-first creativity in Poland
- Żywność i napoje
- Rozwiązania (6)
- +14.2pp
Ad Recall vs TikTok benchmark
- +12.9pp
Awareness vs TikTok benchmark
- +5.7pp
Intent uplift (Brand Lift Study)
Magnum Bon Bon
How Magnum launched a new ice cream format with TikTok-first creativity
- Żywność i napoje
- Rozwiązania (8)
- 4.3x
higher 2s VTR for Top View vs Standard Feed campaigns (from 11% baseline)
- +50%
higher 6s VTR vs Top View without add-ons
- 2.83%
CTR, nearly one third higher than TikTok’s benchmark for Telco
T-Mobile
Discover how T-Mobile Poland leveraged TopView with Interactive Add-ons to smash benchmarks, achieving a 31% increase in CTR and 50% higher engagement.
- Telekomunikacja
- Rozwiązania (2)